Kaspersky: Spreads Market by Doctor Virus

For lovers of information technology (IT), a name well known as Kaspersky antivirus enabled sophisticated. Today, Kaspersky diligently pursue a market through various media. One of them via the internet form DokterVirus site.

Data storage security is crucial today. The rapid development of computer technology, the more prone to security file (file) data we have. Due to frequent virus attacks the data file, now many products that offer anti-virus program for data protection. Of the many anti-virus, Kaspersky is a product that is well known.

Today, Kaspersky is a market leader in antivirus and Internet security products. This product is the output of Kaspersky Lab, Russia-based company that specializes in security applications. Since early 2008, Kaspersky Lab appointed PT Astrindo Servia as the sole distributor for Kaspersky Consumer Product sales in Indonesia. The existence of these distributors facilitate the user's PC and mobile devices in Indonesia to get the Kaspersky antivirus program. PT Astrindo Servia was founded in 2006 with the aim to help develop the market of information technology (IT) in Indonesia. With a distribution network of the broadest, diharapan leading information technology can be enjoyed by the whole society in the country.

According to Joni Irwanto, General Manager of PT Astrindo Servia, antivirus and internet security nowadays has become mandatory software that must be owned by each user's computer. The rise of internet use and easy to access data that is available on the internet make the higher the threat to the infected computer for viruses, spyware, malware, and more.

Since its establishment three years ago, the development of a dynamic PT Astrindo Servia classified in accordance with the development of IT industry in general. This company is one of the distributors of IT is quite careful in choosing a quality product and according to the Indonesian market. In accordance observations company, Kaspersky is the Best Antivirus product for several years.

Target market and segment targeted by Kaspersky are all computer users, both netbooks, notebooks, PCs, and servers. Kaspersky reach all existing societies. "Our market share is the consumers who are particularly vulnerable to viruses and other threats. In addition, we also target the segment of small and medium-sized businesses (SMEs), "said Joni.

Regarding the price, Kaspersky products are quite competitive and relatively affordable, ie starts at USD 250 thousand for the most basic product. However, the barriers facing today is the level of awareness of computer users are still low on the use of antivirus products quality, and also the level of software piracy is still high.

Various advantages and benefits of Kaspersky antivirus is the reason the community in choosing this product. Apart from very easy to install and use, this product is the fastest antivirus update it. Both these factors make Kaspersky very interested by all circles both fluent IT and novice computer users.

For its marketing strategy, the company focuses on communication to enhance brand awareness and education on a regular basis through training and seminars to business partners and users of the product. In addition, no less important is the attention to the availability of such products in computer stores, making it easily affordable by the consumer. "We provide a convenient distribution point for the buyer, through our business partners spread all over the country, or purchase online through www.doktervirus.com," said Joni.

Joni recognized, in addition to innovations in technology, marketing strategies and education to the community about the importance of using quality antivirus also be an important factor in helping increase sales.

To strengthen market penetration, Kaspersky pursuing a strategy of communication through various media, whether electronic, print media, and exhibitions (such as that done some time ago through the exhibition at the JCC). Consumer's voice did not escape are taken seriously. The company also received advice, either directly or indirectly, from the prospective users. "Suggestions are directly is via seminars, training or web survey. While that is not directly is through the comments from our business partners, "said Joni.

Although many other antivirus products on the market, but there are no other products that compete directly with Kaspersky. This is because each product has the characteristics of each. Kaspersky has several advantages over similar products in the market. Among these are her support network spread all over Indonesia. Through the hotline, e-mail, as well as business partners of PT Astrindo Servia scattered in various regions, consumers will feel safe and comfortable in using products Kaspersky antivirus and internet security. In addition, all existing processes in Kaspersky also diautomatisasi better user experience. The process of updating, scanning, and so on are made automatically to reduce user interaction. The update process is very fast and performed almost every one hour once to anticipate the development of the virus very quickly.

Another advantage is, feature HIPS (Host-Based Intrusion Prevention System) technology to maximize the cutting-edge algorithms to prevent intruders accessing a computer and a virtual keyboard technology that allows us to conduct online transactions safely. Then parental control features that are also very effective in preventing the negative effects of the internet for children by limiting the browsing behavior of users according to age.

One thing that makes PT Astrindo Servia Kaspersky successfully market their products here is their consistency in managing three things, namely to develop a good product, a smooth supply of products, as well as pre and post-sale service is perfect.

Historical Perspectives of American Stock Market

Nearly 12.5 million people in America today share common States alone.
This fact, so briefly stated, is very important the first rank. To summarize one of the deep and broad shifts in social and economic life of America in the twentieth century. Never before in our history have so many of us who have so much wealth of industrial nations, so much productive capacity, so a lot of profit potential.

Many elements have combined to bring this about. By the end of World War II in 1945, that stock ownership for all practical purposes the privileges of the well to do. Only the rich could afford to buy shares in significant amounts. Only people with surplus funds are able to ride out the market slump and the temporary loss of income and value. And only a few initiates truly educated and the information about the basic rules of market behavior and investment.

In the minds of most, the stock market is a major pitfall to be wary. Like all the public images, it is inexact, but not without basis in reason. Time and again in the capital expansion of the hustle and bustle of the nation that began after the Civil War, small investors have been whipsawed in the market struggles of the tycoon, and the panic and depression have been wrinkled bright dreams of prosperity. Sober people are surprised by the madness of rampant speculation of the Twenties. Everyone knows someone who has been burned in the disaster of the crash, and those not destroyed are still inclined to blame Wall Street for the depression that followed.

For most people, capital investment means buying a home. If there is anything left, he went into insurance and savings banks.

Myths die slowly. Recovery from depression consumed most of three decades. World War II lasted until the middle forties. During this period, the stock market continues to do business at the old stand, but with greatly reduced volume. Reflecting the times, it pulled itself back uphill to the top honor in 1936, very short from the summit of 1929, but still the highest point since the Crash. It decreased sharply in the recession of 1937, stumbled up and down in doubt for several years, and then retreat under the influence of the war. From 1942 on, however, despite occasional setbacks such as a recession in 1957, the trend has continued upward.

This nation emerged from the war barely aware of how highly the economic base has changed. Production of war has forced the expansion of industrial plants, mostly with the help of government funds. tax rates are high and profits are controlled encourage further investment in facilities. And the liberal post-war settlement allows the company to buy cheap government-built plants or depreciate quickly, thus reducing or eliminating what otherwise might have become long-term debt burden. The net result is a tremendous increase in book value of assets-in-the foundation of a large number of companies.

In addition, a voracious consumer desire. After going without for five years, Americans are ready to buy everything in sight. Industry, untouched by so much as a single enemy bomb, capable of rapidly converting to peacetime production. boom began. new car, new house, new appliances start filling the empty space in American life. And with this, familiar items that are very long for a new future, almost undreamed before the war: the television, hi-fi, sports cars, antibiotics, sedatives, frozen foods, synthetic fibers and fabrics, plastics, electronics, and-for in-rush applied in a peaceful future of atomic energy. Radio Corporation of America announced that four-fifths of the volume of current sales come from products that did not exist a decade earlier. With five decades, economists estimate that more than one-third of the nation's gross national product total value of all goods and services, is because research and development last ten years.

Probably never in history are people so rich in material things. By 1956, 37 million family-owned car rose 61 percent in eight years. By 1956, 37 million married couples lived in self-improvement households by 28 percent for a total of ten years earlier. Revenue $ 5000 per year, which mystical dividing line between scraping and comfort, has been achieved with 23 million families or individuals-jump 153 percent in ten years.

Inflation, subtle and invisible, also has been established and has begun to erode the value of the dollar. But that's not inflation, fugitives from the German disaster in two decades, but, tame "creeping" inflation-type mild stomach distress that accompany the rich life. Prices have risen inevitable. Generation of war babies grew up in the world of car $ 5,000, $ 30,000 home theater tickets $ 8, book $ 5, milk 28 percent, and coats $ 85. A nickel bought almost nothing. Even the candy soared 20 percent to six cents, large-and small candy bar, too.

End yet. Sixties here, and maybe-could-that the shooting pain of inflation will be diagnosed as ulcerous. But for now, the economic power seems generally will overcome the drag and resistance.

People not only spend more, but saving more. "Discretionary income," a pleasant bulge above and beyond the budget for need, is on the order of most families. Consumer Credit, which in the past have expanded dangerous outside people's ability to pay, has reached astronomical heights with amazing low percentage of default.

The flow is very large and unremitting dollars into the market has returned to profitability can not be described to the industry. The company has strengthened the foundation for their diligent, highly invested in the research, put yourself cash surplus, and still distribute a total dividend of the highest in history.

The combination of these forces and these events-and many others, as well-have been faithfully recorded by the stock market. It has a strong shot upwards, scaling peaks like a mountain goat, past the end of the frayed rope and ice axes roken marks the high point of 1929, and the rare atmosphere outside. As noted, approximately 12.5 million people who make the trip.

Who are these people and what they want? They are, for the most part, ordinary citizens of American parents who want a piece of America's future. They work, they earn, they put something by, and they believe that they know a solid investment, safe enough, capitalistic when they see one. For years, nearly fifteen, American businesses have made expensive, as people with half an eye can tell. This is a small town that has not acquired a small assembly plants, parts depots, retail outlets, sales offices, or some other part of one or other industrial complexes in the last decade. There is a subtle light of prosperity on these places, and if you can not see it, your local friends who work there will be happy to tell you about it.

What does not appear under someone's nose is in the air. Never has the industry looked so glamorous. This is not to say that the strikes and unemployment and other stubborn problems of capitalistic pattern has been eliminated, but that there is a new gloss and glitter to the ability of industry to perform and produce. Technology accelerated the postwar period has plunged the stodgy old business into the boundaries of the universe. Missiles, rockets, electronic miracles now a thousand kinds of meat-and-potatoes business not only to established giants such as General Electric, but for fresh young shoots such as Texas Instruments, Tracerlab, Ampex, Polaroid, and many other fast growing companies.

Usually, the excitement will be recorded almost exclusively by business and financial publications, except for the occasional rocket manufacturer name made the front page of the paper. But through television, the industry is now in every home. Not just to sell food, medicine, cosmetics, cigarettes, and equipment;-and-radio has much to say about this too. But to sell the industry itself-his intellect, his creativity, great concern with the comfort and national prosperity. With the extraordinary visual impact, institutional advertisements Westinghouse, U.S. Steel, duPont, Alcoa, and the rest of American business success story for all to hear.

Two main requirements of an active stock market was formed. Across the country, people with "discretionary income" to be acquainted with the sweet scent of success. There are buyers and something to buy.

But why choose the stock market? Is memory so short that everyone has forgotten 1929? Is this innocent wish to be taken to the cleaners, play games an expert?

No. Times have changed here, too, and the word is getting around. Millions of people make their first investment experience with war bonds, and found it good. The bonds were issued in denominations small enough for people to handle with ease. There are no fluctuations in their prices, so you can put them away and forget them. They continue to grow value, and can be withdrawn without fuss or problem. If these conditions can be duplicated in the stock market, investment may very well reasonable.

Of course, in the market, price fluctuation is inevitable. Common shares may not have the stability of government obligations such as bond-E. However, it has become a very respectable part of the merchandise. Workers learned that their union pension funds, including large blocks of shares outstanding sound. And often the company they work to offer them an opportunity to acquire shares through one type of monthly purchase plan or another. Various state commissions take a fresh look and decided that the common stock is safe enough to be included in the widows and orphans' trust funds, traditionally the most conservative type of portfolio.

And, above all, common shares on the market rose after the war has settled well. The annual interest rate not more than 3-3ј percent. Stocks that pay at least 4, often 5, and in some cases 6 and 7. When they are paid less than that, usually because of their price appreciation, which reduces the yield but pleasant increase in value. wrong with a good None. There are nuts and raisins in a cake, too: a split, stock dividend, refund the extra money.

Furthermore, the market came within reach of modest means. With monthly payments for a mutual fund can get a pro rata share of the equity portfolio that each item would be far too expensive to buy. And in 1954, the New York Stock Exchange pioneered the revolutionary Monthly Investment Plan (See Chapter 11) that allows the purchase of fractions of shares, regardless of price, is, routine cumulative. Brokers awakened to the huge army of untapped potential investors, with a smile inviting small account, and spent thousands of hours of educating anyone who will listen at the core of general-stock investment.

But all this will have an effect if people do not start believing the market. This belief is a long time coming. Stock is already working furiously since the disaster in 1929 to place their homes in order and to persuade the people of honesty and tranquility of their operations. But few listen, except professional, sophisticated traders and institutional buyers who do not need to be notified. However, efforts continue. Federal and state regulations come into force; procedures be tightened by the exchange floor itself to prohibit manipulation and sharp practices by insiders. When the hordes of post-war fall, the market has been swept clean and ready to do business.

People have cash. merchandise was interesting. And the market open, sincere, and bright with sunshine. With this order, apparently, some 12.5 million Americans have become investors.

So far, all is relatively calm. Although the market does not rise forever, that now seems to have every intention to try. 1957 recession was watched apprehensively by experts to see if it would crack the foundations and topple the market. But either a solid foundation down to bedrock, or just not big enough jolt. Market-and business-began to take its own in 1958. Now, 1960 found him on the track again, drank together and making happy noises about the prospect of a new decade ahead.

No markets go up forever. There is no market resistance to bad business and poor income. All markets are human and subject to human fears. This truth can not be said often enough, especially in times of great optimism. Market does not go down forever as well.

Stock market

But there is another unique feature of the current investors and the market so far has been a force for stability. It is a fact that most investors appear in for the long pull. They buy their stocks and socking them away, content that they have chosen wisely, and be ready to wait for long-term appreciation that historically has rewarded the patient investor.

There is a persuasive reason to follow such a course. Market favorite fairy tale concerns the people who buy, depending on, and live happily ever after. If, for example, began in 1933, you had invested $ 1,000 per year in the composite share price consists of 425 issues in the Standard & Poor's Industrial Index, you will be in twenty-five years has acquired 1699 shares worth $ 81,858 and received $ 46,874 in dividends . Do you reinvest dividends, tax less, you will have 1466 additional shares valued at $ 70,632. Of course, no such joint-stock, but the point is that a good part of the list industry has enjoyed spectacular success enough since Mr. Roosevelt's second year in office-and the inference is that, barring disaster, the next twenty-five years will be quite good, as well.

More specifically, and cases like this there are abundant cases of pair-Long Beach, California, who received $ 1,000 as a gift at their wedding in 1896. Some of it was invested in 10 shares of William Seward Burroughs' America Arithmometer Company, the starting point of Burroughs Corporation, now one of the leading manufacturer of business machines. Over the years, the couple diversify their holdings, but an important element of their portfolio Burroughs. On the death of his wife, spouse, in 1958, a legacy worth between $ 1 and $ 1.5 million.

Likewise, $ 10,000 invested in General Motors fifty years ago today would be worth approximately U.S. $ 6 million.

There are doctors who never saw the stock table from one end of another year, but a faithful invested $ 1,000 in duPont every December 1. She bought high, he buys low, always follow the rules of the calendar alone. A more haphazard system of investment-except for their arrangement, it will be difficult to find. But because the shares are duPont, he made a fortune.

Something like this seems to be in the minds of many investors today. periodic tabulation of The New York Stock Exchange from "Fifty Favorite" buyer Monthly Investment Plan shares shall be happy to even the most conservative investment adviser. All alone, people choose the best value of the security for his future hopes rested. No wildcatting here.

A glance at current trade value does not seem to bear this. Action is at a high peak. Three-million-share day at all unusual. It will be seen that the short-term trading rules. Part of this, however, is due to the fact that there are a number of much increased shares outstanding, and partly due to the fact that most trade was conducted with about 12 percent of the lot. Some 88 per cent, in essence, has been withdrawn from circulation and sit on one's safe-deposit box, as an anchor to windward.

Back stop this trend is the institutional investors-insurance companies, mutual funds, personal trust and pension funds, mutual savings bank, college endowments, and foundations-for-profit, all groupings of the money that controls about 16 percent of all registered common-share value. funds are never static. They switch their portfolios constantly. But because, as professionals, they value scale is much like that of other professionals, they have all invested heavily in trading Blue Chips and not capriciously in hopes of finding something better. They're not rocking the boat, either.

Sunny optimism or pessimism of black stock market trends can change overnight. Vision of a few dozen institutions dumping shares in panic-and a significant number of individual investors who follow very worrisome. These markets plunge on news of President Eisenhower's heart attack is one indication of what can happen. Other activities could certainly trigger a similar response, or worse. On the other hand, the market also showed remarkable resilience. It has returned strong after angry respectively. As long as investors maintain a fundamental faith in the American economic prospects, it is possible disasters can be prevented.

It can not be emphasized strongly enough that the operation of the capitalistic system, as reflected in the stock market, it is subtle and sophisticated. Economists are still puzzled by the invisible forces that subject. For investors the problem is compounded by the need, not to explain the past or present evaluation, but to investigate the future in an effort to determine possible benefits. The interaction of human systems and trying to understand the pattern and dimensions in the market who act and react with speed confusing and paralyzing confusion. Only investors who learn to take bearings, and to reduce the various alternatives facing him know in advance what they expect, will come out ahead.

Because historically correct - that the new investors came after the trend has been established.


Stock market

However, the greatest service which can offer new investors is a word of caution. Shares are not magical. There is no guarantee attached, there is no guarantee that if you play the game correctly and study hard and use your head enough prize will be yours automatically.

Behind every stock is a company trying to earn money by selling products people want to have a price beyond the cost of making it. If a product is popular, such as zinc bath, neck horse, trolley car, stove with no fire, or a beautiful Marmon car, all well and good. Not everyone chose so wisely. Some of us are still wondering what happened to whale oil, buffalo robes, silver shoe buckles, and gentlemen's swords.

Every age has a dinosaur and a crowd of people in the confidence that their ride to oblivion. Every age survive act of God or man is angry destroy truth and certainty

Learn how to market. Study the company behind the stock. Invest with caution. Be prepared to make a graceful exit. And foster courage and discrimination. Personal qualities that you bring to the investment will have a considerable effect on the dividends you take out.


Stock market

For many, the decline in the market recently seen disasters. And for some, indeed. Especially, for those who are in pre-retirement age, their wealth building on the success of the stock market. They need their money now, they can not wait for market recovery. Unfortunately, if their eggs are placed in a single basket. As a stock trader, who was looking around, try to learn from the lessons of history is useful, and try to avoid the pitfalls of market deviations. Remember, a normal market trend is up-and-down. Experienced investors can benefit from market trends in both directions. But in bear markets it is more complicated and more risky. If you linger in the stock market, do not worry. If your money is invested is not the last money in your pocket, if you still have time for now that you really really need it, stay calm and consistent. It would appear, and down several times. Get more experience will bring you confidence in the success of your financial investment.

Mutual Fund Strategies: How to Minimize the Risk

Before you can plan a mutual fund strategy, you need to have a clear picture in your mind of your goals as an investor. You also need to determine the amount of time you have to reach those goals. Investing is time-sensitive, so you will always need to factor time into any investing strategy.

Today, with more than 10,000 mutual funds to choose from, you can be sure there is a fund (or several) with your name on it. However, rather than seeking a fund or even a fund category, you should first determine how your portfolio should be set up. It is always much easier to start at the top, with your overall asset allocation plan, and then fill in the pieces, or funds, later. Too many investors go right to the fund selection, chasing the top funds as listed in magazines only to get burned when last year’s winner becomes this year’s disaster.

If you determine your overall investing position based on goals and timeframe, you can lay out a strategy. For example, a young couple, without children, who have a high combined income, can be aggressive in their choices. They may opt to put 80 percent of their investment dollars into riskier, aggressive funds and the remaining 20 percent into more conservative fund investments. They have time on their side and are not averse to taking some financial risk.

Conversely, an older couple, nearing retirement, may opt for the reverse calculations, looking for 80 percent of their mutual fund investments to be in income-generating, safer funds. They want income soon and are not in a position to take risks.

Of course, the above examples are broad generalizations. However, by creating your asset allocation blueprint you will then be able to select fund categories that fit appropriately and allow you to diversify. By diversifying across sectors, caps and fund categories, you lower your overall level of risk. In a sense, a good investor is doing at some level what a fund manager does by choosing diverse investments so that, if one does poorly, the others will more than make up for it.

In the late 1990s the technology funds were the rage. If you were willing to take the risk and bank on tech sector funds (and knew when to get out), you could have made a lot of money. While no one sector is flying at that level today, you can take a more aggressive approach by looking at overseas markets and small cap, mid cap and emerging growth funds. In the more conservative portion of the portfolio, you’ll want funds with the large cap blue chip stocks, large cap value funds, income funds and bond funds.

Generally, having five to eight funds in your fund portfolio should meet your investing needs. The key to your strategy is figuring out your timeframe, risk level and asset allocation first before looking at fund categories and finally plugging in the actual funds.

The best strategy, you should consider, is to build a diversified mutual fund portfolio. A properly constructed portfolio, including a mix of both stock and bonds funds, provides an opportunity to participate in stock market growth and cushions your portfolio when the stock market is in decline. Such a portfolio can be constructed by purchasing individual funds in proportions that match your desired asset allocation or you can do the entire job with a single fund by purchasing a mutual fund that has "growth and income" or "balanced" in its name.

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While there are certain diversification strategies that investors can undertake to minimize their risk, there is always the risk that the market as a whole is unhealthy and produces negative returns. The different types of risk inherent with investing and how to avoid them are outlined below:

Systematic Risk



This type of risk is impossible to reduce through diversification. Unfortunately, along with investing in capital markets comes the risk of an overall economic downturn. Since this risk is impossible to eliminate, mutual fund investors tend to focus on the next main type of risk: non-systematic risk.

Non-Systematic Risk

This type of risk is the risk associated with investing in any particular security. This can be a stock, bond, exchange traded fund etc. Fortunately, this risk can be reduced through diversification. As such, many mutual fund investors search to choose a wide variety of securities to include in the portfolio in order to diversify away from this non-systematic risk. However, it must also be noted that after a total of 32 securities are added to the portfolio, the risk has been diversified as much as possible. Any securities that are added to these 32 will not serve the purpose of reducing risk in the portfolio.

Diverse Security Types

Now that we have covered the forms of risk and the need for diversification, we can cover some of the ways to expand proper diversification potential. The first is to invest in different types of securities. Depending on the business cycle, different securities will be most appropriate to the portfolio, however there should always be a mix of these securities so that the investor is not restricted to one particular market. Different security types that some mutual fund investors consider are: bonds (also called debentures in some cases), equities (stocks), exchange traded funds (these follow the performance of a certain market whether it is a stock market or the market for the price of a metal). More experienced investors may choose to invest in stock options or warrants which essentially give the right but not the obligation to purchase a security at a given price.

Diverse Industries

Another strategy to increase the diversification potential of a portfolio is to invest in a diverse number of industries. This will prevent you from being overly exposed to an industry which may experience an overall decrease in profits due to a certain global issue (i.e.: the real estate market). The key here is to invest in stocks that aren't correlated to one another. For example, rather than investing in a cruise company as well as an airline company (both subject to variance in the amount of travel); you should invest in an airline company as well as oil. Since the price oil is negatively correlated to the airline company's profitability (as one rises in value the other should fall), you will be well positioned to reduce the overall risk of your portfolio of securities.

While there are other methods of diversification (i.e.: investing in foreign markets), these are the main ones, and by using this knowledge, you should be able to minimize the risk in your portfolio greatl